DJ’s as “artists”

November 4, 2009

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club_dj

I have to go into this one prepared.  Because I don’t want to come across as old and stodgy (good luck).  So I decided before I attempted to debunk the whole “djs are artists” mythos I’d do a little research.

Yes, I understand “DJing” these days implies a little more than just cuing up Steely Dan records at an oldies radio station and giving the weather report. But at some point in the past 10 some-odd years it’s become a media cliche that the very best club DJing was an “artform.”

Now surprisingly, there’s very little I’ve been able to dig up online that really attempts  to break down what makes DJing such a difficult, unique  and artistic skill. I would have thought that the kids with their crazy internets would love to explain to those of us in our 30′s and beyond why not learning a musical instrument is form of artistic expression. Read the rest of this entry »


“Upselling” and “Suggestive Selling”

November 1, 2009

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would you like coffee with your coffee?

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I get it. Sometimes people can be talked into buying things impulsively. But when did Starbucks Baristas become used car salesmen?

“Would you like a scone with your latte?”

“No. If I had wanted a scone with my latte I probably would have said ‘I’d like a latte and a scone’ as opposed to the scone-less request I made just seconds ago.”

True story: I once ordered a medium soda at a fast food restaurant. The counter lady’s reply was “Would you like a large?”

As if she expected me to reply “Yes. As a matter o’ fact I would like a large. I thought ‘medium’ was your largest size. Have you always had this size of ‘large’ you speak of — or is this something your people back at the Del Taco laboratories have been developing?”

Upselling is one thing. But sometimes it feels more like “not listening to a word I’m saying.”

Next time a waitress makes her initial approach to me and five seconds later goes right into her hard sell, asking if I want to start off with a plate of sliders and a two gallon vat of guacamole I’m swear I’m going to order a small iced tea and stay in her booth for seven hours.

See servers and servettes (or whatever you’re called these days: coffee specialists, meal negotiators, dining influx engineers) having a menu in front of me, or up on a board behind the counter, gives me a pretty good sense of the options.  I have rarely been talked into buying a scone because someone suggests I should have one.

And by the way, what is it with all the scone selling?  People are always asking me if I “want a scone with that.” Do I fall into some sort of scone profiling niche?   If so, Starbucks, you should know this about me:  I’ve eaten three scones in my entire life and each time I pro-actively asked for a scone.  I was never beaten into submission with suggestive sconing.  It’s just not how I roll. Or “scone,” as the case may be. <groan>  (Really?  That’s the joke you’re ending your blog entry with, Dave?)

Would you like a scone with your new Prius?

"Would you like a scone with your Prius?"

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